Roberto Ruiz
Strategic Operations | Organizational Systems | Project Leadership
Mexico City, Mexico | robmrza@gmail.com | +52 777 4520502 | LinkedIn
Professional Profile
Strategic Operations professional with 6+ years of experience designing operational systems and leading complex projects across entertainment, creative industries, and live experiences. I help creative organizations improve execution by connecting people, processes, and technology through organizational design, AI-enabled workflows, and project leadership. My background spans touring, experiential production, artist operations, hospitality, and creative technology, allowing me to bridge creative vision with operational excellence in high-pressure environments.
Core Expertise
Strategic Operations | Organizational Systems | Project Leadership | Business Operations | Operational Design | Process Improvement | AI-enabled Operations | Creative Operations | Workflow Automation | Knowledge Management | Cross-functional Leadership | Business Development | Stakeholder Management | International Logistics | Operational Excellence
Professional Experience
Strategic Operations & Organizational Systems Consultant
Creative studio specializing in immersive experiences through lighting and technology for experiential marketing, luxury weddings, museums, live shows, architectural projects, product launches, and custom installations.
- Designed the operational architecture for a 25-person multidisciplinary creative studio.
- Designed AI-enabled operational workflows that improved internal coordination and project visibility.
- Built business development systems that increased qualified commercial opportunities by 25% during the first 90 days.
- Automated lead qualification and internal documentation using AI tools including ChatGPT, Claude, Codex, Apollo, and Notion.
- Established organizational knowledge systems and standardized frameworks to improve operational consistency and scalability.
Logistics Manager
Entertainment company specializing in artist management, touring, and live experiences.
- Coordinated logistics and touring operations for 10+ national artists across live productions and touring projects.
- Redesigned advancing workflows, reducing coordination time by approximately 30%.
- Managed artist hospitality, travel logistics, production planning, and operational execution.
- Improved communication between production, technical, and commercial stakeholders in high-pressure live environments.
Artist Operations, A&R & Release Strategy
Independent record label and artist management company.
- Led artist operations, release planning, and A&R initiatives.
- Coordinated international release campaigns, promotional strategies, artist logistics, music distribution, and royalty administration.
- Identified emerging talent and supported artist development, working with Miami Horror, Mild Minds, Bag Raiders, Stavroz, Hermitude, Elsa y Elmar, and others.
Premium Talent Operations
- Coordinated premium hospitality and logistics for 50+ internationally recognized artists.
- Managed travel planning, accommodations, transportation, and on-site operations across festivals, club tours, and private events.
- Supported productions featuring Fred again.., John Talabot, Roosevelt, Tiga, Kerala Dust, Hercules & Love Affair, Soul Clap, and many others.
Creative Intern
- Developed creative concepts for experiential marketing campaigns and contributed to client presentations through storytelling, benchmarking, and audiovisual resources.
- Contributed to campaigns for American Express, BMW, Grupo Modelo, and Johnnie Walker.
Communications Intern
- Supported employer branding, recruitment marketing, content creation, and internal/external digital communications.
Entrepreneurship
Co-Founder | Curator | Event Producer | Brand Strategist
Independent electronic music label and creative platform.
- Founded and developed an independent record label and creative platform from the ground up.
- Produced 10 independent music and cultural events from concept through execution.
- Built an engaged organic community through curation, storytelling, digital communication, commercial partnerships, and strategic brand development.
- Acted as producer, music curator, selector, commercial representative, and community builder.
Selected Achievements
- Designed and implemented operational systems for a 25-person multidisciplinary creative studio.
- Increased qualified commercial opportunities by 25% within the first 90 days through AI-assisted business development workflows.
- Reduced advancing coordination time by approximately 30% through operational process redesign.
- Coordinated logistics and hospitality across 50+ international artists through Sunday Sunday, plus 10+ national artists through Born in Mexico.
- Founded an independent record label and produced 10 cultural events while building an engaged creative community.
Technical Stack
- Organizational Systems & AI
- ChatGPT, Claude, Codex, Notion AI, Apollo, AI Agents, Prompt Engineering, Knowledge Management, Workflow Design
- Project & Operations
- Monday, Notion, Slack, Google Workspace, Microsoft Office, Keynote
- Marketing & Communication
- HubSpot, Google Ads, Meta Ads, Canva, Adobe Audition
Education & Certifications
- B.A. in Strategic Communications - Universidad Iberoamericana, Mexico City (2020)
- Agile Project Leader (APL) - Tecnológico de Monterrey (2024)
- Google Project Management Professional Certificate
- HubSpot Inbound Marketing Certification
- IELTS B2 Certificate
Languages
Spanish (Native) | English (Professional) | Italian (Conversational)